From BMC to pitch — QcES journey notes (Spring 2024)

Mon, 13 Apr 2026 10:00:00 -0400

Full article in French — same slug; you can also switch to FR in the header.

At a glance

The Business Model Canvas (BMC) describes how an organization creates, delivers, and captures value; it answers three questions: desirability, feasibility, and viability.
You usually start with customer segments and value proposition, then iterate—the model evolves with the market.
Segmentation makes the market concrete (B2B vs B2C, crisp criteria) instead of vague labels (“doctors”, “parents”).
Interviews are for discovery: the goal is to learn, not to sell; connect, don’t convince—and stay attached to the problem, not your first idea of the solution.
Structured feedback (strengths + one growth angle) and a short spoken pitch (no slides) clarify the idea early.
A product roadmap is a strategic view over time, not a detailed project plan; it aligns vision, audience, horizon, metrics, and resources.
PoC, prototype, and MVP play different roles: technology check, user interaction learning, then a first market version you can stress-test with real users or buyers.
Market and value proposition: account for external forces (macro, industry, trends) and express value as offer + customer benefit.
A solid pitch often follows Hook → Believe → Join: lead with the problem, show credibility and differentiation, then make a specific ask.

This is a personal write-up based on QcES materials (Spring 2024 cohort) and facilitators; it is not an official program document.